WHAT GOOGLE SAYS ABOUT SEARCH RESULTS

 

Google helps you find personal results that are relevant to you. With a single Google search, you can see regular search results, along with all sorts of results that are tailored to you — pages shared with you by your friends, Google+ posts from people you know, and content that’s only visible to you (like private photos from Google+  and Picasa  albums). Personal results are part of Search plus Your World , Google’s search experience that blends personal results with universal results, and helps you connect with people you care about.

http://support.google.com/websearch/bin/answer.py?hl=en&answer=1710607

While this sounds quite reasonable and helpful, do you wonder what impact this has on SEO? 

• May cause you some grief for SEO if you are trying to see results that someone else may be experiencing
• Another article with tops: Face-off - 4 Ways to De-personalize Google
• If you're using a bundle of Google Tools — GMail, Chrome, GooglePlus, well you're leaving digital footprints in a number of areas that can be analysed to tailor results that Google think you want to see.

QUICK TIP: Switching  Off Personal Web Search at Browser Level

Add &pws=0 to the very end of the Google query URL (“ &pws=0 ”).