Watch this video for advice from Matt Cutts of Google on guest blogging. Currently this tends to be one of the is the favourite activities of webmasters for link acquisition and as a result lots of spammy activities tend to follow like article spinning.
Google helps you find personal results that are relevant
to you. With a single Google search, you can see regular search results,
along with all sorts of results that are tailored to you — pages shared
with you by your friends, Google+ posts from people you know, and
content that’s only visible to you (like private photos from Google+ and Picasa albums). Personal results are part of Search plus Your World ,
Google’s search experience that blends personal results with universal
results, and helps you connect with people you care about.
Google once again is on the hunt for sites that have not followed SEO recommendations. Rand Fishkin of SEO Moz shares White board Friday "6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits"
Similar to Facbeook's LIKE button, the Plus 1 button lets people who love your content recommend it on Google search. You'll need to have a Google Account to use the Plus 1 button. Get a started here. read more
Here is an example of buried content that's not ranking. In this example e have a Q&A section with 10 questions per page. The oldest
questions, which are some of the best, are buried on the 4th or 5th page
and are not showing up in searches. Matt Cutts from Google explains how to best structure content so Google Bot can index the pages.
If you have ever wondered how Google works out how to rank your web page, this info graphic from ppcblog.com tells the numerous ways in which your web page has its content analyzed and ranked. It also highlights the need for us to be not only building nice clean code and ensuring each and every web page is optimised (SEO), that we are blogging, using social media, building inbound links, and more! Google uses over 100 signals to rank a single web page. read more