Here are some useful links out to the Social Media Landscape.
FACEBOOK http://www.facebook.com/help/?ref=pf
Facebook Help Centre.
FACEBOOK Pages for Business
http://www.facebook.com/help/?ref=pf#!/help/?page=175
Once you have your own personal page, you can then set up a page for business.
TWITTER
http://twitter.com/help/start
Business info http://business.twitter.com/twitter101
(Jet Blue’s case study is a good one) http://business.twitter.com/twitter101/case_jetblue read more
People keep coming back to visit your website because they want to see/watch/read new content, other sites link to yours because the content is compelling. You rise up search engine rankings, new people visit and so the upward spiral goes. Most people say to .... "But it's just too hard to keep publishing new high quality content". Try these easy pointers to give you a few ideas for publishing great content and keep those visitor interested -
• Keep your content brief and concise
When writing for the web, the tip is to be concise, "web smart" your writing. As a general guide, write about half as much as your would for a standard print publication. Be unique and write remarkable and compelling content.
• Wite Product Reviews
If you have an online store, write a new short objective product review on your most popular prouduct sold this week.
• Customer Interviews, Customer Comments
You've got somebody that loves your product or services and wants to repay you in some way other than just monetarily? Interview them and publish it on your site. This can be as customer comments, video interviews, or customer testimonials.
• Excerpts and Links
Create links and excerpts to other sites' articles relevant to your visitors. The web is a never ending resource of information. Use it to your power - AND always credit or link back to the author or site. Don't rip off others for their hard work!
• Articles
Write your own articles offering your own industry expertise on certain topics e.g if you're a Conveyancer you'd want to write a guide to buying and selling real estate.
• News
Write relevant content about industry related news, your new products, services, changes to your company including achievements, milestones etc. These types of content deserve great positioning in the form of announcements on your website.
• Visitor Generated Content
Forums are a way to encouraging your customers to post questions. But you need to be able to answer answer your customers, moderate the forum and post new forum articles. This quickly build interest in your site. read more
Written for web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and covers all aspects of web design—from planning to production to maintenance. The guide also shows how these principles apply in web design projects whose primary concerns are information design, interface design, and efficient search and navigation.
Web Style Guide is available for purchase from Amazon
You can also read the full book on line. (for free!) read more
When compiling a HMTL Layouts for email campaigns, be aware of the limitations that some Email Clients can cause to your HTML and CSS layout. Nutting out what IS and IS NOT supported is important when you're at the point of creating your template.
FURTHER READING & HELP
http://www.campaignmonitor.com/css/
Shows and excellent chart and PDF version for download on some of the most popular email clients from Outlook to GMail.
Article from Andy Thorpe as Guest Comment ( www.Pure360.com) great checks you can make to ensure you email marketing will display correctly - Rendering, Testing, Checklist. read more
