Building your website ranking

Megan Bennett - Wednesday, December 28, 2011

Looking to build your ranking with search engines? Part of this process includes building back links and getting traffic to your website. Link building or back linking is a process of getting reasonably high-quality inbound links pointing to your website. Search engines use link popularity which means the score or measure of the quality (PR Rank) and volume of links pointing your website as a major component of ranking your website. Link building can be done manually or there are companies that provide this service for you.

If you're choosing a an online provider(s) to do this for you, ensure you select a quality service!  A lot of these services claim they are the best, provide heaps of back links, they provide results, they are the best blah blah...  When choosing a provider choose ~

  • One that fits your budget - prices vary greatly!  There are free, budget style and premium services.
  • Service is reputable - Proven results help.  A money back guarantee helps if you are not satisfied.
  • Reporting - Always track your results. Your position can change from day to day, week to week.


We located this submission comparison table which shows some services and their performance. There are 1000's of these services and new sites emerging all the time. 

Not all links are equal!

Links are all valued differently, for example, Google uses an algorithm called PageRank™. Along with analyzing the number of links to a website, PageRank also considers the quality of the page that links to a website.

Strategies for Link Building

Article writing and submissions, blog writing, social bookmarking, social media profile creations, and link baiting are all effective link building ways to drive traffic to your website.

7 Tips Easy Tips for Building and Ranking

  • Website Design clean, fast loading, easy to follow
  • Optimise your page content for your keywords and key phrases
  • Internal clean and easy to follow linking on your website
  • Meta Data tags optimised by their appropriate page content
  • HTML Code clean and bug free code
  • URLs that are keyword friendly and relevant to page content
  • Sitemaps ready for search engines


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