Making the decision to use inbound marketing

Megan Bennett - Thursday, September 23, 2010

If you have pondered the thought of whether to use inbound marketing strategies, if you think that you cannot afford it, or you don't have time, this article shows some reasons to reconsider.  Most of us don't realise it, but we have become very good at blocking out traditional marketing methods - television, radio, print advertising, direct mail, email blasts.    Traditional "outbound" marketing where a message is pushed out is becoming less effective.  The internet has reshaped the dynamics of the way we do business.  Through search engines, blogsphere and social media sites, provides quick and easy ways for consumers to shop.  Most consumers start their purchasing process for products and services they want to use via the internet.

Read more from HubSpot - "Three Excuses NOT to Start Using Inbound Marketing"

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