Get a sitemap for your website

Google Webmaster Tools has this vast list to links to tools that generate or maintain files in the XML Sitemaps format, an open standard defined on sitemaps.org and supported by the search engines such as Ask, Google, Microsoft Live Search and Yahoo!.  read more


23 Minutes - Google for Webmasters

Presentation worthwhile if you are managing your website SEO.   read more


Ever wondered how Google works and ranks your webpage?

If you have ever wondered how Google works out how to rank your web page, this info graphic from ppcblog.com tells the numerous ways in which your web page has its content analyzed and ranked. It also highlights the need for us to be not only building nice clean code and ensuring each and every web page is optimised (SEO), that we are blogging, using social media, building inbound links, and more!   Google uses over 100 signals to rank a single web page.    read more


Hub Spot - Inbound Marketing Hub

Comprehensive Inbound Marketing Resources read more


Writing content for a website


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Google - Matt Cutts : What is the best way to check your own site for keyword rankings?

What is the best way to check your own site for keyword rankings, e.g if I wanted to target a new phrase and wanted to check the progress of its ranking - what is the best way to check it? Should I just search Google and scroll through the results? read more


Quick Tips : Keeping your Visitors

People keep coming back to visit your website because they want to see/watch/read new content, other sites link to yours because the content is compelling. You rise up search engine rankings, new people visit and so the upward spiral goes.  Most people say to .... "But it's just too hard to keep publishing new high quality content".  Try these easy pointers to give you a few ideas for publishing great content and keep those visitor interested -

Keep your content brief and concise
When writing for the web, the tip is to be concise, "web smart" your writing. As a general guide, write about half as much as your would for a standard print publication.  Be unique and write remarkable and compelling content.

Wite Product Reviews
If you have an online store, write a new short objective product review on your most popular prouduct sold this week.

• Customer Interviews, Customer Comments
You've got somebody that loves your product or services and wants to repay you in some way other than just monetarily? Interview them and publish it on your site.  This can be as customer comments, video interviews, or customer testimonials.

• Excerpts and Links
Create links and excerpts to other sites' articles relevant to your visitors.  The web is a never ending resource of information.  Use it to your power - AND always credit or link back to the author or site.  Don't rip off others for their hard work!

• 
Articles
Write your own articles offering your own industry expertise on certain topics e.g if you're a Conveyancer you'd want to write a guide to buying and selling real estate.

• News
Write relevant content about industry related news, your new  products, services, changes to your company including achievements, milestones etc.   These types of content deserve great positioning in the form of  announcements on your website.

• Visitor Generated Content
Forums are a way to encouraging your customers to post questions.  But you need to be able to answer answer your customers, moderate the forum and post new forum articles. This quickly build interest in your site.   read more


How many signals does Google use to page rank?


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